Our Philosophy

The name emascon is derived from three Latin words that reflect our philosophy:

• Emptor – the buyer or customer 
• Aspectus – the perspective
• Consultus – the advice or consultation

Commerce is Change – for Sustainable Success in Transformation

In the commerce sector, transformation is inevitable, especially during times of profound change such as an ownership shift from private to Private Equity (PE) or a strategic reorientation from traditional retail to omnichannel models. In such moments, the ability to embrace change becomes the key to success.

Yet, transformation is challenging: according to a leading consulting firm, 83% of transformation projects in the retail sector fail. The reason is a lack of focus in managing complexity. We are happy to help here with a clear focus and the knowledge of the impact of each implementation step. 

emascon sets new standards to help owners achieve maximum success and positions the company for a future-oriented approach:

1. Practical Industry Expertise: We advise only those companies whose structure and industry we know from firsthand leadership experience.


2. Customer Focus as a Core Principle: The customer is at the heart of our advisory approach – without genuine value for the customer, any strategy lacks a solid foundation.


3. Skin in the Game:  We believe in our work. That’s why we are willing to invest our own capital in the company.

emascon combines industry expertise with a true commitment to value creation, ensuring that your investments in the retail sector are positioned for long-term success.